A new era of luxury: William David Select expands into master-planned communities
Houston, TX (May 6, 2025) —William David Homes has long been synonymous with high-end, fully customized residences. Now, with the launch of William David Select, the company is bringing its signature quality and craftsmanship to a broader audience, catering to master-planned communities seeking a premium yet more accessible home offering.
The inspiration behind William David Select
Unlike traditional expansions, William David Select isn’t merely an extension of the company’s custom home offerings. Instead, it’s a strategic response to the evolving landscape of master-planned communities. “Our focus is on partnering with communities that are doing it right,” said David Sanders, CEO at William David Homes. “These communities have well-developed amenities and offer diverse products, but not every market needs a $2 million-plus home. William David Select allows us to scale while maintaining our commitment to luxury.”
By curating a version of their custom home designs, William David Select delivers the same high-end construction, finishes and attention to detail – just in a smaller footprint with carefully chosen selections. This approach ensures that even at a lower price, buyers experience the elegance and superior build quality that defines William David Homes.
A luxury brand scaling smartly
Many builders start at the lower end of the market and attempt to scale upward, often struggling to meet the expectations of high-end buyers. William David Homes has taken the opposite approach. “We’ve built our reputation as a luxury brand first, so scaling down while maintaining quality was a natural progression,” Sanders said. This ensures that despite the lower price, clients receive a home that meets the same rigorous standards as their fully custom counterparts.
Efficiency without compromise
One of the key differentiators of William David Select is its ability to achieve greater efficiency without sacrificing quality. The efficiencies primarily come from standardized lot sizes – ranging from 70 to 100 feet – and optimized footprints that maximize space utilization. Unlike sprawling custom homes on large lots, Select homes are designed with community layouts in mind, ensuring a seamless blend of luxury and practicality.
“We’re not looking to cut corners to save a few thousand dollars. The same materials and construction techniques used in our custom homes are applied to Select homes, just on a slightly smaller scale,” Sanders said.
Choosing the right communities
Not every master-planned community aligns with the William David Select vision. The company is selective, prioritizing communities that value quality and creativity over sheer volume. “Many developers just want to move homes in a numbers game, but we focus on partnerships with those looking for unique, high-quality offerings,” Sanders said. This commitment has led to invitations from communities eager to introduce custom homes to their neighborhoods.
Delivering thoughtful design and customization
With over a decade of experience designing fully custom homes, the William David Homes team has a deep understanding of what buyers want. “We see trends firsthand – clients with unlimited budgets dream big, and we take those elements and integrate them into Select homes,” Sanders said.
From sophisticated elevations to practical yet luxurious layouts, William David Select Homes often include high-end features that would typically be found in fully custom builds. Features such as spacious his-and-hers closets, refined architectural details and open-concept living spaces that exude elegance set these homes apart.
While customization varies by community, many Select buyers enjoy semi-custom options, allowing them to modify plans within structural parameters or choose from a curated list of enhancements.
Collaborating with developers for unique community offerings
Developers play a crucial role in the success of William David Select. “A developer has a vision for their community, but they also need to sell lots,” said Sanders. By working closely with developers to align with their goals, the company ensures that its homes not only enhance the community but also meet market demand.
Future growth and expansion
Currently, William David Select is expanding strategically within Texas, with plans to enter new master-planned communities each year. While their immediate focus remains on Houston and surrounding areas – including College Station and Waco – long-term growth aims for other major cities like San Antonio and Dallas.
A commitment to luxury at every level
From its inception, William David Homes set out to redefine luxury homebuilding. With William David Select, they continue that mission by delivering curated, semi-custom homes within master-planned communities, proving that luxury isn’t just about price – it’s about quality, design and an unwavering commitment to excellence.
“Master-planned communities are demanding affordability at every price point, and William David Select is our answer to that need – bringing the absolute best home to clients for the best price,” Sanders said. As demand for curated home options continues to grow, William David Select stands ready to meet the need, one community at a time.
Published by: Houston Business Journal
